Personal Statement vs Cover Letter: A Guide
Personal statements and cover letters are both valuable documents for your job applications. Either document can accompany your CV and help to convince the recruiter or hiring manager that you’re right for the job. In this article, we’ll discuss personal statements vs cover letters, comparing the differences between each document, outlining their uses and providing a guide to writing a strong example of each.
Understanding the Purpose of a Personal Statement or Cover Letter
The purpose of both a personal statement and a cover letter is similar. Both documents supplement your CV with useful additional information intended to persuade the employer that you’re a suitable candidate. Most modern CV examples are short, concise documents, so either a personal statement or cover letter can be useful for greater detail.
While the purpose of both the personal statement and cover letter are similar, their uses are different. A personal statement is distinct from a CV summary or CV objective, both of which are sections of the CV itself. It usually takes the form of a separate document, essaying your career highlights, skills, experiences and objectives. It tends to be a more personal document than a CV or cover letter, and it can be useful for speculative applications where you’re seeking to introduce yourself to a company.
On the other hand, a cover letter is a professional introduction that accompanies your CV for formal, specific job applications. While your cover letter can contain similar details to your personal statement, the format and structure of the letter is different.
Key Differences Between a Personal Statement and a Cover Letter
These key differences between a personal statement and a cover letter can help you decide which is most suitable for your job applications:
Purpose
The primary purpose of a personal statement is to express your core values, ethics and strengths in a short, personal story about your life and career. These tend to be used as an introduction to speculative applications. They’re also often used for academic applications and graduate roles. Cover letters, on the other hand, are formal letters accompanying your CV for advertised positions.
Target audience
You’ll usually send your cover letter to a known contact who’s handling the hiring process. This could be a recruiter, an HR manager or a manager within the department you’re applying to work in. Personal statements may be addressed speculatively to heads of department, directors or managers within a company, although it’s still always best to obtain the name of the person you’re sending it to.
Content
Personal statements are essays that delve into your motivations, objectives, values and key qualities. They give you the chance to really express what’s important to you in your career, and what you hope to achieve. Cover letters usually afford some space for this type of content, but they also include various pleasantries and formalities associated with formal job applications.
Length and structure
While there can be some scope for differences in length between a cover letter and personal statement, it’s important to keep both as concise as possible. A cover letter is typically three short paragraphs. A personal statement can be a little longer and more detailed, but a length of four or five paragraphs will usually suffice.
Expert Tip:
Although personal statements are often more speculative than cover letters, you should still write yours with a specific job in mind. This can help you to remain focused with the content of your statement, to make a more compelling case to hiring managers about your credentials and suitability.
Writing an Effective Cover Letter
Cover letter templates typically include the sections outlined below. Follow this guide to ensure your cover letter has the structure and content to make a strong impression with hiring managers:
- Letter header: include your name, phone number, email address and postal address.
- Date: add the date you’re sending the letter.
- Hiring manager’s name and organisation details/address: address the letter to the hiring manager by name, if you have it. Include the company name and address.
- Greeting: greet the hiring manager by name if you know it (for example, ‘Dear Julia Lucas’). If you don’t know their name, use their job title (for example, ‘Dear HR Manager’), or simply ‘Dear hiring manager’.
- Introductory paragraph: in your first paragraph, confirm the role and mention where you saw it advertised. Briefly mention why you think you’re suitable for the role, how it fits with your career ambitions and why you’re keen to work with the organisation.
- Description of your qualities: in the second paragraph, explain how your experience and skills make you a strong fit for the role. Pick out one or two examples of achievements and successes in previous roles and highlight some of the key strengths you can bring to the role.
- Closing paragraph and call to action: finish the letter by expressing your gratitude and enthusiasm, and adding a call to action. This is typically an invitation for the hiring manager to contact you to arrange an interview, or to discuss the details of your application further.
- Sign off: use a conventional, formal letter sign-off to complete your letter. If you know the name of the hiring manager, use ‘Yours sincerely’. If you don’t know their name, use ‘Yours faithfully’. Sign your letter by hand or using a digital signature.
Example Cover Letter
Harry Boardman
27 Cuckoo Lane
Bristol
BS1 3EF
27/6/24
Joanne Saunders
Head of HR
Abacus Logistics
Dear Joanne,
I’m writing to apply for the role of Account Manager, as advertised in Transport Monthly’s June 2024 edition. I’m particularly interested in working for your organisation owing to its excellent reputation for developing staff and providing clear career pathways.
I joined Howells Transport and Logistics as an Account Executive in 2013, moving to Account Management in 2018. Since then, I’ve contributed to the ongoing growth of the company by building exceptional customer relations, increasing repeat business by 38%. My commitment to providing high-quality, reliable shipping and logistics solutions has helped Howells win the South West Transport Awards ‘Logistics Provider of the Year’ twice in the past five years.
Thank you for considering my application. I would welcome the chance to discuss the role further. Please don’t hesitate to contact me to arrange an interview, or for any clarification about my application. I look forward to hearing from you.
Yours sincerely,
Harry Boardman
“The purpose of both a personal statement and a cover letter is similar. Both documents supplement your CV with useful additional information intended to persuade the employer that you’re a suitable candidate."
Crafting a Persuasive Personal Statement
As its name suggests, a personal statement can be a more personal document than a cover letter, which sticks to more formal letter-writing conventions. Follow this structure to create a compelling, persuasive personal statement:
Personal values and career objectives
Open your personal statement with an expression of your values and career objectives. This will help the employer to quickly understand your personality, the qualities you can bring to the organisation and how well you’ll fit in based on your career stage and what you hope to achieve.
Key skills and experience
In the next paragraph, provide a summary of your career to date, highlighting the key experiences you’ve had and the skills you’ve developed. Focus on the skills and experience required for the type of role you’d like to be considered for. Use strong verbs and active voice to keep this section focused, concise and impactful for the reader.
Express enthusiasm and gratitude
Use your third paragraph to express your enthusiasm for the organisation and the potential opportunities they might have for you. Explain why you want to work for the organisation, referencing their reputation and any types of work they’re known for.
Call to action
A call to action for a personal statement may be slightly more vague than it is for a cover letter. Mention that you’d be happy to meet or connect for an informal discussion about yourself, the organisation and any current or potential future opportunities.
Example Personal Statement
As a creative, innovative web designer, I’m keen to pursue opportunities to work for organisations that think differently and aren’t afraid to challenge the industry status quo. I’ve always sought to bring a fresh, vibrant energy to my design projects, and I’m hopeful of finding opportunities within your organisation that align with my priorities.
My experience includes four years’ working as a principal web designer for Almendra Web Design, a boutique web agency based in Manchester. Working as part of a small team of designers and developers, we advocate for simple, beautiful apps that have a clear, stated purpose and deliver an unrivalled user experience. This stripped-back approach has enabled us to outmanoeuvre larger agencies and win major contracts with clients in the tech, retail and fashion industries.
For me, good design is characterised first and foremost by clarity and simplicity. My web design projects always start by defining the purpose and desired outcomes of the project in the clearest terms. I then strive to create simple, effective design concepts that deliver on the brief and provide developers with a strong framework to build upon. As a team, Almendra has been recognised by the Greater Manchester Business Awards as the city’s best medium-sized web agency.
I would be extremely interested in discussing my experience further with you, and how it might fit with your organisation. If you have any roles you believe are a good fit for my experience and skill set, or if you’d just like to discuss future potential opportunities for collaboration, please don’t hesitate to get in touch.
Key Takeaways for Personal Statement vs Cover Letter
Whether you’re writing a personal statement or a cover letter, remember to keep it concise and focused on the role you’re applying for. Use strong verbs and include examples of your achievements, while explaining your career motivations and objectives. Jobseeker offers a wealth of tools to help you craft the perfect job application. Find CV templates to easily create a winning CV. Read CV articles to understand how to make a better impression with employers. You can also access cover letter articles and resources to increase your chances of job application success.
