Campaign Manager Resume Example
Pursuing a career as a campaign manager provides opportunities for career progression and responsibilities involving analyzing KPIs performance and coordinating marketing activities. To succeed in your applications for campaign manager roles, you'll need a resume that reflects your relevant skills and experience. In this article, we'll explain how to write a winning resume for campaign manager applications that best showcases your skills and experience.
This comprehensive guide will give you all the tools you need to craft a campaign manager resume that positions you strongly against other candidates. The article will take you through the key steps of creating a resume that presents your key skills, qualities and career achievements in a format that employers favor. It will also help you tailor your resume according to your unique skills and experience level. Continue reading to find the best campaign manager resume tips from careers experts at Jobseeker.
Key sections for a campaign manager resume
Although the content of a campaign manager resume may differ according to your experience and seniority, the main sections will remain the same.
If you're applying for junior, entry-level or graduate campaign manager positions and you lack work experience, consider using a skills-based resume format to emphasize your skills and education. Furthermore, a junior resume is more likely to focus on soft and transferable skills, as well as relevant training, internships and volunteer roles.
If you're already working as a campaign manager, concentrate on proving your credentials with your work achievements. Use a reverse-chronological resume format to place work experience prominently in your resume. Your resume should focus on your career achievements, and the role you've played in successful projects and activities for your employers. Consult the job description for guidance on what to showcase, and provide evidence to support your claims.
For senior campaign manager applications, concentrate on your work experience and any accolades or achievements that prove your status as a highly experienced candidate. Use a reverse-chronological resume format with additional sections. Expect your senior resume to be slightly longer than resumes for more junior roles. This is because you 'll want to add details of professional memberships, awards, publications, presentations and other achievements expected of senior professionals.
You will have some choice over your resume layout and structure, but be sure to include these sections as the core of your document:
Resume Header
A campaign manager resume header contains your name and contact information. Add your first and last name, your phone number and your email address. Include your address or location, but avoid adding any other personal information. If you have a LinkedIn profile, you can add the URL to your header so the hiring manager can get a better understanding of your work history and experience. Keep your header clear and concise, with only the most necessary information included. Opt for a stylish, professional design that creates a strong first impression.
Make sure the email address you list in your header is professional-looking and doesn't contain any inappropriate content such as nicknames or unsuitable language. Opt for an email address based on your name or profession, or a combination of both. Finally, check your contact details before sending your resume, to ensure everything's up-to-date.
Sarah Murphy
sarah.murphy@example.com
(111) 222 33 444 55
Bag End, Hobbiton, Shire, TX
linkedin․com/in/sarah–murphy123
Resume Profile
In your resume summary, write a short paragraph that highlights two or three of your key achievements and skills for campaign manager roles. You could also call this section 'resume objective' or 'personal profile'. A resume summary covers your career experience to date, while a resume objective focuses more on your ambitions for the future. Always make sure your summary reflects the job description and highlights some of the key skills required for campaign manager roles.
Alternatively, use this section to emphasize your career objectives and explain how and why this role is a suitable step for you at this stage of your career.
The best resume summaries reflect the job description and focus on qualities that are relevant to working as a campaign manager, while highlighting elements of your personality that make you an ideal candidate. They also quantify the information provided with evidence. Take a look at some strong examples of how to approach a campaign manager resume summary in the graphic below.
Dynamic and results-oriented campaign manager with a Bachelor of Arts in Political Science and extensive experience as a Marketing Campaign Director. Proven track record in developing and executing successful strategic initiatives, driving voter engagement, and managing cross-functional teams. Adept at analyzing data to inform decision-making, optimizing campaign performance, and building strong stakeholder relationships. Highly skilled in leveraging digital and traditional marketing channels to maximize outreach and impact
Worked in campaigns and marketing with some background in political studies. Have experience in planning and running projects that involve getting people involved and working with different teams. Can look at information to help make choices and improve how things are done. Know how to use different ways to reach people and make an impact. Good at talking to people who have an interest in what we do
On the other hand, an unsuccessful resume summary is one that mentions irrelevant skills, qualities and achievements and fails to differentiate you from other candidates. See above for some examples of things to avoid when writing your campaign manager resume summary.
Work Experience
Your resume work experience section is the chance to show your relevant previous jobs and career achievements as a campaign manager. Mention only the most appropriate and relevant jobs you've had in reverse-chronological order, starting with your most recent and working backwards. Add your job title, the name of the employer, the location of the role and your dates of employment.
In addition, include a few bullet points under each job, highlighting your key achievements so the hiring manager can see how they led to successful outcomes. Back up each point with evidence to show how you meet the job description.
A successful resume work experience section will always showcase skills and experience relevant to the job description, and how you put each to good use in your previous roles. Offering quantifiable evidence in a campaign manager resume proves you're a strong candidate for the job, such as client feedback, project outcomes, KPIs or financial results. See below for some good examples of what to include in your resume work experience section.
Marketing Campaign Director, January 2022 - Present
StrategicWave Campaign Solutions, Dallas
- Increased annual revenue by 35% through the development and execution of a multi-channel marketing campaign
- Led a team to achieve a 50% growth in social media engagement within six months
- Successfully launched a product, achieving a 25% market share within the first year
Marketing Campaign Director, January 2022 - Present
StrategicWave Campaign Solutions, Dallas
- Managed various marketing initiatives to drive business growth and enhance brand visibility across multiple platforms
- Collaborated with cross-functional teams to optimize marketing strategies and improve overall campaign performance
- Spearheaded efforts to boost customer engagement and expand market presence through innovative marketing solutions
In the graphic above you can see a great example of what to avoid when writing your resume work experience section. Less effective resume work experience sections might take a more vague, descriptive approach to previous jobs. They focus on responsibilities and everyday duties rather than referencing career achievements and the value you've added for previous employers.
Educational Achievements
Your resume's education section provides space for you to list your highest and most relevant qualifications for campaign manager roles.
Opportunities as a campaign manager and similar roles in the sector usually require a specialist degree. If you have a Bachelor of Arts in Political Science degree, be sure to mention this in your resume. You might also want to list any qualifications that highlight your budget management skills or data analysis proficiency.
For each entry in this section, add the name and level of your qualification, the institution you studied at, its location and your dates of study. Include bullet points to show any specialist modules you studied, awards or exceptional grades and achievements that can set you apart from other candidates. These will all contribute to creating a positive impression on employers.
Additionally, mentioning any leadership roles or any societies and clubs you participated in while studying shows proactivity and initiative.
Bachelor of Arts in Political Science, 2017 - 2020
University of Arkansas, Fayetteville, Arkansas
Skills
The skills section is one of the main ways to show employers you've got the skills required for campaign manager roles. Whether your skills include SEO/SEM expertise, relationship building expertise or any other useful skills for the role, you'll want to list them here. Again, refer to the job description and make sure you include skills that the employer has listed as essential or desirable for employment as a campaign manager.
Highlighting your hard skills
Hard skills are the key technical skills required for campaign manager positions. They include specific industry knowledge and abilities that you could learn on the job, or through a specialist qualification. Furthermore, it's important to show these skills in a campaign manager resume as they provide a strong indication of your experience in the sector. If possible, add four or five hard skills that reflect the requirements of the job description. These will boost your chances of success in your applications.
You'll make more impact with your resume hard skills list if you focus on technical skills that reflect your unique expertise and specialism, and that match the key requirements in the job description. See the graphic below for some tips on hard skills for a campaign manager resume.
- Data analysis proficiency
- SEO/SEM expertise
- CRM tools knowledge
Showcasing your best soft skills
Your soft skills are the core qualities and personal characteristics that make you a good employee. They tend to apply to multiple professions and jobs, though the soft skills you'll require may change as you move from junior to senior positions. Indeed, without soft skills, you may struggle to adapt to campaign manager roles or meet the standards expected of you. So make sure you include several key soft skills on your resume. You should generally look to include up to five soft or transferable skills that match the job description.
A good soft skills section would include skills that match the job description, and also reflect your key strengths and qualities. See the graphic below for an indication of what to include in a strong soft skills section for a campaign manager resume.
- Communication and persuasion
- Project management skills
- Relationship building expertise
Licenses and Certifications
In this section, include any campaign manager certifications, training or licenses you hold that are relevant to the job. These could be official licenses required for the job or certifications that improve your employability. Therefore, make sure you list the dates of your certifications and licenses so employers can see they're up-to-date and valid.
Read on to see some relevant example certifications for a campaign manager resume:
- Google Ads Certification, 2022
- HubSpot Content Marketing, 2022
- Facebook Blueprint Certification, 2022
Optional Sections
If you need to provide further evidence of your suitability for the job, optional sections can be useful for a campaign manager resume. Pick from the optional sections below to help show the employer you have the skills and experience for the job.
Hobbies and Interests
Add any hobbies and interests that reinforce your credentials for the position. These are particularly useful for your resume if you're short of work experience and need to showcase a particular skill or experience. Don't include hobbies and interests in your resume unless they showcase a specific interest or aspect of your personality. You'll want them to add something to your application that you can't add elsewhere.
Voluntary Work
Voluntary work can help you develop useful skills, so it's a valuable addition to your campaign manager resume. Write your volunteer section in a similar format to your work experience, including your role, the organization name, relevant dates and the details of your contribution.
References
References aren't a standard campaign manager resume section, but employers do sometimes ask for them. Check the job advert and only include them if requested. Add two or three professional references, and be sure to approach each referee before you include them.
References are available upon request.
Best words to use in a campaign manager resume
Action words can help illustrate to the hiring manager the difference you made in each of your previous jobs. Choose from the list of words below to increase the impact of your work experience section.
- Coordinate
- Strategize
- Execute
- Analyze
- Manage
- Mobilize
- Negotiate
- Innovate
- Optimize
- Empower
For help creating an eye-catching resume design to catch the attention of hiring managers, see Jobseeker's professional resume layouts. You can also use our clear, effective cover letter templates to complete your application.
Example of a campaign manager resume
Now we've covered the main sections to include in your campaign manager resume, let's take a look at how it all comes together in the example below:
Bag End, Hobbiton, Shire, TX
•
sarah.murphy@example.com
•
(111) 222 33 444 55
•
linkedin․com/in/sarah–murphy123
Accomplished campaign manager with a Bachelor of Arts in Political Science and extensive experience as a Campaign Director. Proven track record in leading successful political campaigns, developing strategic plans, managing teams, and utilizing data-driven approaches to achieve electoral goals. Skilled in stakeholder engagement, communication, and fundraising. Dedicated to driving impactful political change and exceeding campaign objectives.
Campaign Director
2020
-2022
Skyline Strategies Inc (Irvine)
- Led a team to surpass fundraising goals by 30%, securing $2 million in donations within six months
- Successfully coordinated a nationwide campaign, resulting in a 15% increase in voter turnout for targeted demographics
- Implemented innovative digital strategies, boosting online engagement by 50% and attracting 10,000 new volunteers
Data analysis proficiency
SEO/SEM expertise
CRM tools knowledge
Communication and persuasion
Project management skills
Relationship building expertise
Google Ads Certification
HubSpot Content Marketing
English - Fluent
Spanish - B2
Key tips for a campaign manager resume
- Showcase your key campaign manager qualities with a strong resume summary or objective to catch the attention of the reader.
- Use a well-structured resume layout that optimizes headings, structure, margins, fonts and line spacing to make your document as accessible as possible to the reader.
- Add your relevant education details, including any high grades such as your GPA or degree result.
- List your relevant work experience in reverse-chronological order, starting with your current or most recent job.
- Adapt your resume for every job application for maximum impact. Review the job description to understand the specific requirements for the role.
- Don't use unnecessary jargon to try and impress the reader. It may have the opposite effect.
- Don't clutter your campaign manager resume with too much information. Keep everything focused on showcasing your relevant skills and achievements.
- Don't list irrelevant work experience as it will likely do nothing for your chances of success.
- Don't include hobbies unless you're light on work experience and they help you prove a skill required for the job.
- Don't forget to review your contact information before sending your resume, to ensure it's all up-to-date.
Guide to making your resume ATS-friendly
Applicant Tracking Systems (ATS) are one of the key ways recruiters and employers manage the hiring process. The systems can screen candidates by scanning and ranking resumes based on each candidate's likely suitability for the vacancy. When you're writing your campaign manager resume, there are several things you can do to make sure your resume stands the best chance of passing the ATS stage.
Follow these guidelines to create the best ATS-friendly resume:
- Adopt a traditional structure for your resume, such as a reverse-chronological format or a functional format. These are likely to be the easiest layouts for ATS software to scan.
- Use keywords throughout your resume that reflect the job description, so ATS resume scanners can recognize a strong connection between your skills, and those in the job description.
- Using clear, simple headings makes it easier for an ATS application to scan your resume, as it can easily identify what's in each section of your document.
- Use a resume design that includes clean, professional design elements to give your content space to breathe. This might include clear, readable fonts, subtle color accents and simple design elements.
- Use concise language to keep the length of your resume to between one and two pages. This will make it easier to scan for ATS applications.
If you're looking for inspiration for your resume, discover our comprehensive resume examples and in-depth, expert career blog.
Frequently Asked Questions about a campaign manager resume
Alongside your campaign manager resume, it's important to produce a professional cover letter that creates a similar positive impact on the reader.
Check the job description to see whether a full, formal cover letter is necessary. In some situations, it might be more suitable to simply send a brief email to introduce yourself and accompany your resume.
A traditional cover letter should follow formal letter-writing conventions and structure, including a header, the recipient's address and professional greetings and sign-offs. For the main body of the letter, open with a short paragraph introducing yourself and explaining your reasons for applying for the campaign manager role. Follow that with an explanation of your skills and experience and how they're relevant to the position. Close by expressing your gratitude and enthusiasm, and leaving a call to action that encourages the employer to open a dialogue with you.
Jobseeker's tried and tested cover letter templates were created by experts to help you make a strong impression with your applications. Follow the simple steps to create a winning cover letter today.
Writing a campaign manager resume with no experience needn't be a daunting task. There are still plenty of ways to impress hiring managers with your resume. Use a functional resume format instead of the standard reverse-chronological structure. This emphasizes your skills and education over your work experience. Additional resume sections such as volunteer work, hobbies and interests, certifications and internships can all help you showcase your relevant skills. These can be more prominent in your resume if you haven't got a lot of work experience.
A resume headline can catch the attention of the reader and give them a strong first impression about your suitability for campaign manager jobs. Resume headlines are also helpful for the ATS stage of the recruitment process, as they can help you reference the job title and one or two keywords for the role. Take the time to draft a concise, eye-catching headline which includes the job title, one or two key skills and reference to either your experience level or track record.
See below for an example of a well-constructed resume headline:
- Dynamic Junior Campaign Manager
- Strategic Campaign Management Expert
- Strategic Campaign Management Expert Leader
The most suitable resume format for you depends on two crucial factors. Firstly, whether you have a body of relevant work experience. Secondly, the type of job and its seniority level. For entry-level roles, or situations where you're changing to a new career, a functional resume is often the best option. This places your skills and education above your work experience. If, however, you have experience in your chosen profession, a traditional, reverse chronological resume format might be the way to go. This showcases your relevant skills and achievements in your work experience section.
Key points for your campaign manager resume
An effective resume is a concise, professional summary of your relevant skills and career achievements, showcased through a chronology of your career history. Pick a resume format that matches your experience levels, and tailor the content of your resume to reflect the details of the job description.
HR-approved resume templates and other tools by Jobseeker are the easiest way to create a winning job application. Sign up and follow the simple instructions to complete a resume that stands out from the crowd. Whatever job you're applying for, a professional cover letter can make all the difference to your chances. Use Jobseeker's HR-approved tools and cover letter examples to inspire your applications.
Sources:
(1) Tips for Writing a Federal Resume, U.S. Department of Labor: https://www.dol.gov/general/jobs/tips-for-writing-a-federal-resume
(2) Resume Tips, Duke University: https://careerhub.students.duke.edu/resources/resume-tips/
